this side up.


Here at Cargoh, we're major social-mediaphiles so naturally we flipped when we saw Survival of the Hippest (@thehippest) custom gold and silver twitter ID and hashtag jewelry.   Created by Ashley Albert, Survival of the Hippest melds your digital life with your analog one, allowing your followers and followees to recognize you IRL (that's In Real Life for those of you who aren't that @hip.)

Seriously, I can't order my @the818 fast enough.   Except that I am having trouble deciding if I want it to be just straight @the818, or if I should order the @the818♥♥@cargoh hearts necklace or something with a hashtag, or...oh the possibilities are...

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Their story is a modern version of a classic fashion fairytale.


If the names Garance Dore and Scott Schuman are not yet familiar to you, you must not be aware of the powerful force and inspiration that is street style.  Perhaps, you don't own a computer?   Maybe your internet's been on the fritz since 2003?

The pair each author a blog which currently dominates the growing online fashion community - each of them known far across the internet, allowing them to follow each others blogs long before ever meeting face to face.  Still...from opposite sides of the Atlantic they admired one another through their laptop screens.   Eventually, they met at a place where only two successful fashion bloggers could ever meet – Paris fashion week.   They became fast...

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